VIDEO ADVERISEMENT
INTRODUCTION
2025
GID301
Motion Graphics
This project explores a video campaign concept for Ogee, focused on showcasing product, tone, and connecting audience through personality.
CONCEPT
Previous to beginning this project, I had done a social media analysis and created a mockup campaign for the makeup brand OGEE. When approaching this project, I wanted to find a way to solve some of the issues presented my analysis. Building on that foundation, the campaign was expanded to introduce more personality and relatability while maintaining the brand’s elevated aesthetic. I aimed to do this through influencer styled video clips and relatable
wording throughout.
PROCESS
All imagery used in this project is license-free and cleared for use, and the video footage was shot by me using a Canon EOS R100. The process began with sketching and creating an animatic to map out timing, transitions, and visual flow. The final piece was built in After Effects — my first time using the software — allowing me to translate the concept into motion and bring the campaign to life.
FINAL VIDEO
SOCIAL CAMPAIGN
COM215 | Social Media and Society
